Cherub

An App Connecting Like-Minded Mums – Find Your Tribe and Build Meaningful Connections!

Discover genuine friendships and connect with mums just like you, right in your neighbourhood.
The Cherub app is an exceptional platform designed for mums to connect with others and find their community. It supports mothers throughout their motherhood journey by offering access to a caring community ready to share and listen.
Cherub is a social discovery app created exclusively for women, making the process of finding friends both safe and enjoyable.
Mums can:
– Share their experiences, join groups and communities, meet nearby women, stay connected, seek support, ask questions, and receive advice.
– Register by providing information such as interests, location, occupation, relevant details about their children, and relationship status.
– Discover other mums with similar characteristics and send connection requests. The app matches them with like-minded women, and users can swipe to connect with those they want to meet. They can chat within the app and arrange real-life meet-ups.
Additionally, mums can host events and invite others. They can also create forums, either public or private, to engage in discussions with other users.

Strategy
Design
Development
Content
Ongoing Support

Results

4

Weeks design phase completed.

25

Weeks total project duration.

30%

Increased conversion rate within 60 days of launch.

Challenges

Introducing a feature similar to Tinder's left and right swipe to help mums connect with each other.
Implementing a 6-tab bar at the bottom of the app to facilitate smooth navigation across multiple screens.

Solution

We integrated a third-party KolodaView to enable the left and right-swipe functionality for mums looking to form new connections, customising it to fit our design aesthetics.
Although Apple’s default app design includes a 5-tab bar, we enhanced the navigation experience by implementing a 6-tab bar, making it easier for users to move between views seamlessly.

Features